About Our Partnership

Alaska Salt Co. has partnered with Zac Brown, front man of multi-platinum, Grammy Award-winning Zac Brown Band & his company, Zac Brown Collective, as a strategic investor. He & his team have been supporting Alaska Salt Co. in the expansion of their business through helping with redesign of the brand, packaging & the online store. The partnership was a natural fit for Zac as he's been a longtime supporter of American made businesses. Zac Brown Collective, located just south of Atlanta, GA, brings together the best and brightest minds in music, film, food, fashion, custom design, and American-made gear to form a company made up of brands that are fully grounded in the “American experience.”



Alaska Salt Company logo         Zac Brown Collective


Zac Brown Collective, formerly Southern Ground, is a lifestyle and entertainment branded parent company by Zac Brown of multi-platinum, Grammy Award-winning, Zac Brown Band. Zac Brown Collective acts as parent company to the many distinctive brands under its umbrella; each with an individual focus on music, film, food, fashion, and design. The company’s core beliefs stem from Zac Brown’s constant effort to live a bold life that has restless energy for discovery. The brands within the companies each represent an important part of Zac’s own life and have been brought on board because of their exemplification of the “American experience.”